I love beer. I really didn’t as a child. My favorite relative, Uncle Jack once offered me a sip of his Rams Head Ale, which tasted bitter and nasty to me. Then I spent two years in college in Munich…and the rest is history;)
Since the late 90’s I’ve favored Fat Weasel Ale, sold by Trader Joes. I prefer its flavor to Bass, Sierra Nevada, Sam Adams and other micro brews in general. (Don’t even get me started on this bogus Budweiser Ale.) Anyone that’s visited Holland or the U.K. knows that the Guinness, Amstel and Heineken sold here is a sorry substitute for the real deal. Fat Weasel posts its strength right on the bottle, 7.1 %. Plus, Fat originally sold for $3.99 a six-pack, which was a STEAL! In recent years, it’s inflated to $5.99, which I still consider a bargain.
A few years ago, Fat Weasel introduced a lighter, pale ale, which I decidedly did not like…but no worries, despite the fact that the dark often sold out. (Hmmm, maybe we should order more?) And then something very curious happened. They began selling the pale ale for $5.49…and my favored dark ale for $5.99 a six pack. What’s up with that? Is this a personal tax on Tucker’s libation of choice?
I put up with it for several months, then last autumn, I dug in my heels and decided to question this disparity. Each visit to TJ’s, I’d make a point of asking the manager, “Why the price difference?” They never had an answer but would always promise to look into it. I recently spent a month at Fresno State, teaching and performing with students. I repeated my inquiry at their local TJ’s…no one there had an answer, either but fortunately did stock my dark Fat Weasel.
This week, home again in Tarzana, I went to my local TJ’s, to stock up on Weasel for March Madness ….and guess what?
They are now selling both the pale and my favored dark ale for $5.49!
Don’t all thank me at once…but I am gonna take credit for it;)
Postscript: Well, it was nice while it lasted. TJ’s is now selling both for $5.99. So it goes;)